Browsing by Author "Grande-Lawlor, Sophia"

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    An assortment of advertisements
    (Special Collections & Archives, University of Waterloo Libraries, 2020-11-13) Grande-Lawlor, Sophia
    During the various stages of lockdown, I found myself gravitating toward a show I could watch. I ended up watching Mad Men. There’s something about the drama, business, and fashion choices of those marketing professionals at Sterling-Cooper that captures my attention. It’s interesting seeing popular trends represented in ads, it can tell you many things about the time period the product was made in. Whether it be fashion trends, societal expectations, or values, advertisements can communicate a lot through the images and wording they equip to persuade consumers. Going through the SCA’s collections, I have encountered many interesting advertisements this term.