Browsing University of Waterloo by Supervisor "Havitz, Mark"
Now showing items 1-5 of 5
-
An Exploration of Destination Brand Love among Theme-Park Based Tourists and Excursionists
(University of Waterloo, 2019-02-13)“Love” towards a brand functions as one critical component of customer brand relationships (CBRs) (Fetscherin & Heinrich, 2015; Fournier, 1998). Brand love is an under-researched but increasingly important marketing construct ... -
Exploring the Dynamics of Ego Involvement among Canadian Backpackers: An Achievement Goal Interpretation
(University of Waterloo, 2016-01-22)ABSTRACT Among outdoor adventure activities, backpacking has grown in popularity among travelers, marketers, and academia in recent years. However, to date research focusing on Canadian backpacker characteristics and ... -
Exploring the influence of family holidays on Chinese adolescents' subjective wellbeing
(University of Waterloo, 2017-09-27)Holiday travel experiences may have potential to increase post-travel subjective wellbeing (SWB). Although positive association between travel and individual’s SWB has been established, extant research on holiday travel ... -
For the Long Haul: Challenging Ideologies of Social Movement Participation through Counter-stories of Activist Burnout
(University of Waterloo, 2015)It is a widely accepted truth, in the academic and activist literature alike, that burnout jeopardizes the sustainability of social movements and their actors. More disputable is whether its cause, or blame, lies in ... -
Positive Materialsim: How Does Money Shape Family Happiness?
(University of Waterloo, 2009)Why do some families let money shape their happiness in a negative way while others control their money and shape their happiness in a positive way? Maslow (1943) described his first two levels in his Hierarchy of Needs ...