Media Matrix Mapping: A Feminist Small Data Methodology for Digital Media Ecologies
Abstract
This chapter offers the small data methodology of media matrix mapping, situated at the nexus of intersectional feminism, feminist posthumanism, new materialism, and queer affect studies to expand the conversation around these critical fields of study within the context of feminist design praxis and small data methods. Media matrix mapping offers an approach to analyzing how social media participants’ stories critique larger governing structures as they intersect with other pressing social issues, whether institutional or technological, despite the inequitable design of social media spaces. Using the example of the #MeToo movement, this chapter articulates and applies media matrix mapping to demonstrate how participants’ stories critique larger governing structures and in doing so make space for the imagination of alternative feminist futures. Such a methodology, this chapter will argue, needs to leverage theories that have been applied across other domains to understand the complex and moving relationships, ranging from personal affective encounters to global movements that rely on corporate, platform infrastructure.
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Cite this version of the work
Brianna I. Wiens
(2024).
Media Matrix Mapping: A Feminist Small Data Methodology for Digital Media Ecologies. UWSpace.
http://hdl.handle.net/10012/20459
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