Browsing Management Sciences by Author "d3cf9c32-e100-4293-a556-45ff18caa719"
Now showing items 1-2 of 2
-
Auctions for Targeted Television Advertising
Zschocke, Mark Steven (University of Waterloo, 2008-05-26)Television advertising is a billion-dollar industry in the United States. Currently, advertisers place their messages in television programs that are estimated to have a high proportion of their target demographic viewers. ... -
Competitive Project Portfolio Management
Zschocke, Mark Steven (University of Waterloo, 2011-12-21)Although project portfolio management (PPM) has been an active research area over the past 50 years, budget allocation models that consider competition are sparse. Firms faced with the project portfolio management problem ...