Popping My Collar: Applying Anthropology to the Field of Design and Marketing
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Date
2009-01-30T15:14:12Z
Authors
Platz, Kayleigh Helene
Journal Title
Journal ISSN
Volume Title
Publisher
University of Waterloo
Abstract
This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.
Description
Keywords
Anthropological Methods, Business